The launch of terrestrial digital transmissions in DAB+ by Polish Radio makes it the leader in technological change and a pioneer in digital broadcasting not only in Poland but also in the entire CEE region. This also creates the opportunity for Polish Radio to expand its offer with new channels and to reach a wider audience.
In comparison to traditional analogue technology, digital radio offers a much wider range of options in line with the expectations of a contemporary listener:
A wide choice of DAB+ receivers is soon expected on the Polish market. This will enable listeners to select the unit best suited from the point of individual needs. Some of the products offer docking stations for mobile units, online tuners, record mode and an array of other options. Smartphone users can purchase a special cap type device allowing reception of a digital signal.
Prices of DAB+ receivers varydepending on the functions and capabilities of the unit and start at little over 100 zloty (that’s around 25 euro).